welcome to your balancing point

Brand Identity & Website Design for Visionary Small Business Owners

that encompasses your story – past, present, and becoming

Most designers will ask you what you want. I'll show you what you couldn't figure out how to ask for.

If your brand has stopped feeling like you (or never fully did), you're not lacking vision. What you're lacking is translation. That's what I do: take everything you've built, everything you're becoming, and make it impossible to ignore.

That's the short game. The long one? Excellence compounded over time becomes a body of work that can't be argued with. Let's build you to that standard.

Hi, I'm Hannah Hernandez

Your brand strategist, website designer, and creative partner that's here to not just design your brand, but to help you clarify your vision, make confident decisions, and transform your business.

Hannah Hernandez, Owner and Founder of EQBM Design Company, kneeling in a field.

Together, we’ll create strategy-driven designs that capture your story, connect with your audience, and set the foundation for what’s next.

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you have the vision.

i'll be your guide.

Let's craft a brand that reflects your story, supports your next chapter, and transforms your business.

here's how I can help you with your

Brand and Website

the signature service

Custom Brand Identity and Website

This emblem is "stamped" on EQBM's Signature Service.

Whether you're planting roots with a brand new business, closing the gap between who you've become and how your brand looks, or shedding what no longer fits for something entirely new, every path leads to a brand that's unmistakably, authentically you.

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graphic design day

Brand Momentum Day

A bus stop with a large advertisement for a free outdoor concert designed by EQBM Design Company.

Whether you need a couple small graphic design projects completed or one large project, take a day to build momentum for what comes next in your business.

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brand audit

Brand Snapshot

Hannah Hernandez, Owner of EQBM Design Company, working in her studio and writing in a notebook.

Get clarity on your current brand and website before you invest in bigger changes with a structured evaluation and tips to help you improve asap.

let's book it

1:1 mentorship

Vision Consultation

Step back, talk things through, and gain perspective before making decisions about your brand, website, and business direction with a 1:1 consult.

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featured projects

60+ Visions Brought to Life

An illustration of a crow picking at something on the ground.

Branding + Website

Practice-Driven Development

View Project

Branding + Collateral

Leighton's Dog Loves

View Project

Branding

Voices and Visionaries

View Project

Branding + Website

Sweet Caroline's Possibilities

View Project

Branding + Website

Peoria Heights Chamber of Commerce

testimonials

Kinds Words from Clients

A laptop sitting on a couch opened to the home page for NAMI Tri-County Illinois.

A person holding a tablet with the website for Julie's Sewing Room displayed on the screen. This website is created by EQBM Design Company.

A person holding a mobile phone in a garden that displays the Peoria Garden Club website, designed by EQBM Design Company.

A laptop displaying the Mossy Frog website, created by EQBM Design Company.

"We were reassured from the start that Hannah could provide what we wanted: a simpler, SEO-optimized website. Our biggest worry was consolidating the large number of outdated pages and redundant content, but the process was very streamlined and effective. The big win is a successful, optimized, easy-to-navigate website, and we are totally in love with the result."

Kisha Woods

NAMI Tri-County Illinois

"Before working with Hannah, I was concerned that, if I tried to DIY my brand and website, it would not be as professional as I wanted it to be. My new custom brand and website are everything I hoped they would be and set the tone for my plans moving forward. Hannah 'listened' to me and that, along with her design talents, created a brand and website that reflect my intentions and values."

Julie Mooberry

julie's sewing room

"We have entered the 'techy' world with Hannah's help! Our club has gained popularity and now has a place where our members and visitors can stay informed about our club. When working with Hannah, you will accomplish most anything one needs and do it efficiently and timely! We feel she has become a business partner as well as a friend we can count on for help as we are still learning."

Pat Thomasson

Peoria Garden Club

“The whole design process was very smooth. I honestly felt confident in the work being accomplished, which allowed me to focus on my own tasks and lean back while EQBM took care of the rest. I really appreciated the open communication and the creative ability and energy exhibited throughout the service."

Gabriella Hernandez

Mossy Frog Copy

EQBM's freebie which contains a checklist to ensure you are using the proper headings on your website's home page.

Hit Publish with Confidence

Your Pre-publish checklist

This checklist runs you through four core design principles – Purpose, Identity, Hierarchy, and Simplicity – so that everything you create is intentional, consistent, and working for your business rather than against it.

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on the blog

Business Tools for Small Business Owners

5 Website Pages You Don't Have But Probably Should

How Many Pages Does Your Website Need?

A black mug filled with coffee sitting on a desk for a graphic designer. The mug says "I'm spooky all year."

Need some advice on how to manage your business?

From contracts to client management systems, I'm sharing everything that I use for EQBM.

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An illustration of a crow looking over its shoulder.

it's time to make a move

Build the brand and website you deserve.

Whether you're launching or leveling up, your brand should reflect your essence and your ambition. Together, we'll craft the identity that carries you confidently into what’s next.

make it happen